大篷车促销:中国旅游市场营销创新的成功实践--大篷车营销实现从实践到理论的飞跃

旅游大篷车是近些年来我国旅游市场营销的一大创新。国家旅游局组织全国旅游系统先后在欧美等地和日、韩等国家举办旅游大篷车 ,全国各地也已在国内外举办了上百次规模不等的旅游大篷车 ,并取得成功。目前大篷车宣传已渗透到经贸、科技、文化、体育等社会的许多领域。旅游大篷车的成功探索 ,推动了旅游业的发展和进步 ,特别是开创了旅游目的地营销的新范例。本文首次全面总结了旅游大篷车旅游营销活动的广泛性、轰动性、生动性、互动性、叠加性和多层面等六大特点 ,深入分析了大篷车旅游营销管理和运作的模式 ,阐述了旅游大篷车在旅游营销创新中取得的六大突破 ,即战略创新、模式创新、品牌创新、形象创新、市场创新和渠道创新。     

Changes in firm knowledge couplings and firm innovation performance: The moderating role of technological complexity

We investigate the effect of changes in a firm's knowledge couplings on its innovation performance. We develop arguments to explain how changes in couplings among existing knowledge domains and those between new and existing knowledge domains affect the generation of valuable inventions. We also examine how observed domain complexity, an indicator of the inherent interdependencies among knowledge domains, moderates the effects of changes in a firm's knowledge couplings on innovation performance. Our results suggest that a change in couplings among existing knowledge domains hurts innovation outcomes, but not when the degree of domain complexity is high, whereas coupling new and existing knowledge domains leads to improved outcomes, but not when the degree of domain complexity is high. Copyright © 2013 John Wiley & Sons, Ltd.     

新员工的激励方法

由于企业新员工的不断增多和流动,对新员工的激励成为了企业人力资源管理的重要课题。对新员工的激励方法很多,企业要根据自身行业特点和新员工的特点采用,可以重物质奖励而轻精神激励,也可以重精神激励而轻物质刺激,关键是看激励的效果,切不可千篇一律,盲目跟从。同时,对新员工的激励也要把握一个度,切不可过度,一味顺从满足新员工的各种需求,会对将来的管理埋下隐患。本文主要从新员工的特点分析入手,阐述了新员工激励的原则,对新员工激励的几种主要方法。希望本文能对企业人力资源管理者提供一些借鉴。     

材料管理系统在企业中的应用

通过对过去物流公司人工领用方式及其弊端的分析,建立了一套基于计算机管理的材料管理系统,减少了人力资源,提高了运行效率,大大降低了企业材料管理经营成本,成为企业管理中不可缺少的软件之一。     

辽宁省城市发展质量分析

城市化的推进及城市化内涵的延伸促使城市研究的侧重点逐步从速度、规模等方面转向了质量方面。无论是整体宏观的城市化质量研究还是具体到某个方面的例如人居生活环境的质量研究,学者们都将城市与质量进行了对接。现代化是城市发展质量的本质与核心,因此从城市现代化方面对辽宁省城市发展质量进行评价研究并对其水平进行定位,突出城市现代化不同方面之间的平衡程度即现代化内部结构对城市发展质量的影响无疑具有一定的现实意义。     

“市民社会”及其在《资本论》中的逻辑地位(一)——兼与沈越教授商榷马恩著作的翻译问题

市民社会在马克思著作中具有两类四种含义,应基于马克思独特的思维方法把握不同含义之间的内在关系。作为资产阶级意识形态核心理念的"市民社会",与所谓普世价值密切相关,它是马克思理论集中批判的对象。如果说马克思具有某种市民社会理论的话,也只能看成基于唯物史观把握资本主义生产内在机理的理论。应从原则高度明确反对将两种性质的市民社会理论有意无意地混淆起来的做法。沈越教授将市民社会臆想为没有阶级属性的永恒的"中产阶级"社会。认为西方经济学、西方哲学等只是这种没有阶级属性的市民的意识形态,不具有资产阶级性质,应该不加批判地原原本本地"拿来"。他还试图通过个别德文词的辨析,一方面将苏俄马克思主义和中国既有的马克思主义理论贴上"伪马克思主义"的标签,另一方面把马克思理论整体性地改造成没有阶级属性的意识形态意义上的市民社会理论。实质上是有意识地将马克思理论与西方意识形态混为一谈。     

快速城镇化进程中保障失地农民就业的政府角色定位--基于罗尔斯的正义原则分析

失地农民这个特殊群体是伴随我国快速城镇化的发展政策产生的,保障这个群体的就业,使这个社会“最不利者”群体享有自由和平等,政府理应充当重要的角色。本文基于罗尔斯正义原则的启示,从公平时序性角度出发,认为政府对失地农民应充当三种角色,即起点公平的支持者、过程公平的引导者和协调者、结果公平的保障者。     

Principal Theory and Principle Theory: Ethical Governance from the Follower’s Perspective

Organizational governance has historically focused around the perspective of principals and managers and has traditionally pursued the goal of maximizing owner wealth. This paper suggests that organizational governance can profitably be viewed from the ethical perspective of organizational followers – employees of the organization to whom important ethical duties are also owed. We present two perspectives of organizational governance: Principal Theory that suggests that organizational owners and managers can often be ethically opportunistic and take advantage of employees who serve them and Principle Theory that focuses on guiding principles that are sometimes taken too far in organizations. In introducing these two new organizational governance perspectives, we offer insights into the value of rethinking ethical duties owed to organizational followers. Cam Caldwell received his Ph.D. from Washington State University where he was a Thomas S. Foley Graduate Fellow. Dr. Caldwell is Editor of the Academy of Management Ethics website and a member of the Academy’s Ethics Committee. His research is primarily in the areas of ethical leadership, organizational governance, and developing organizational trust. Prior to obtaining his Ph.D., Caldwell worked for 25 years as a city manager, human resource director, and management consultant. Ranjan Karri is Assistant Professor of Management at Bryant College. He received his Ph.D. in strategic management from Washington State University. His research interests include corporate and business strategies, ethical leadership and corporate governance. Pamela Vollmar is an undergraduate student at the University of Houston – Victoria majoring in Business Management. She has worked for 25 years as an electrical specialist for a major engineering firm.     

重庆市一小时经济圈区域经济动态发展水平的实证分析

在2003年、2005年和2007年社会经济数据构成的重庆市一小时经济圈区域经济时序立体数据表的基础上,运用全局主成分分析方法和雷达图分析方法,动态描述"一圈"区域经济差异,并对其区域经济动态发展水平进行分析评价,提出相应的对策和建议。     

商标平行进口法律问题研究

商标平行进口是一个与知识产权有关的国际贸易问题。在考察国际商标平行进口理论与实践的发展状况的基础上,针对我国国情提出中国宜以"原则上禁止商标平行进口,一定条件下例外允许平行进口。"为指导完善我国相关法律的建议。